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The Power of Running a Competition or Challenge for your Business

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Competitions and challenges are win-win opportunities for consumers and brands. The consumers get to win something while the brands get a chance to market and improve their business. They are not the answer to every marketing challenge, but they should be included in your list of strategies to market your business. Competitions are not designed to only be external because you can use them to...

Skild mentioned in Stanford Social Innovation Review's article, "The Future of Prize Philanthropy."

The use of prizes to drive social change continues to grow in popularity. It also continues to evolve. In more and more cases, prize competitions provide recipients with resources to pursue their work even before they complete a proposed project. Under the right circumstances, argues author, Renya Reed Wasson, this model is superior both to other prize models and to traditional grantmaking.

Government competitions that are changing lives and educating the public

Competitions, challenges and contests can be used in so many positive ways.  As a matter of fact, we outlined a few of them in our white paper "8 Ways a Challenge Can Boost Your Business."

How To Refute 3 Common Complaints About Innovation Challenges

Clearing up what an innovation challenge can or should be

Image: Kreg Steppe

Skild's Founder & CEO, Anil Rathi pens post for Harvard Business Review

To Encourage Innovation, Make It a Competition

The competition format has fueled major successes in business. Fortune 500 companies like AT&T and American Express often sponsor online creativity contests to inspire innovation among their customers, while Kickstarter and other crowdfund platforms have ideas compete to win funding. And organizations can also use competitions to drive innovation...